Email Sequences

Sequences written to sound like one specific person writing to one specific reader.

from €680

A stack of correspondence paper, one sheet marked up in red.

The list you already paid for is the revenue you haven't collected.

Who it's for

  • You have a list or customer base that isn't hearing from you on a schedule
  • Your current automated emails read like automated emails
  • You're missing a welcome sequence, a nurture sequence, or a way to launch to your list
  • You want subject lines and send logic handled, not just body copy

What changes

The list you've already built starts producing replies, clicks and revenue on a schedule, instead of sitting there until someone remembers to send something.

What you get

Packages

Proof

Welcome Sequence

The first four emails a new subscriber actually reads.

€680

Draft in 6 working days

  • 4-email welcome sequence, written from your actual product/offer
  • A brief on your list and what a new subscriber needs to hear first
  • Delivered ready to load into your ESP

Delivered as a ready-to-use document · 2 revisions included · Free to reschedule up to 5 working days before your start date.

Add-ons
Most chosen

Press

Nurture or Launch Sequence

A full nurture or launch arc, mapped before it's written.

€1,180

Draft in 9 working days

  • 7-email nurture or launch sequence
  • A sequence map showing the arc across all 7 emails before drafting
  • Subject lines and preview text included

Delivered as a ready-to-use document · 2 revisions included · Free to reschedule up to 5 working days before your start date.

Add-ons

Edition

Lifecycle Set

A year-round lifecycle, not just a launch moment.

€1,950

Draft in 14 working days

  • 12 emails covering welcome, nurture and a launch or campaign moment
  • A full lifecycle flow map (which email, which trigger, which goal)

Delivered as a ready-to-use document · 2 revisions included · Free to reschedule up to 5 working days before your start date.

Add-ons

How this one runs

List & lifecycle brief

Who's on this list, what have they already heard, what happens next.

Sequence map

Every email's job, in order, agreed before a single subject line is written.

Draft, email by email

Full copy plus subject lines and preview text.

Revise & deliver

Two rounds of revision, delivered ready to load into your ESP.

Before / after

Before

Welcome to [Brand]!

Hi there! We're so excited to have you join the [Brand] family. Our mission is to help you look and feel your best with our range of high-quality, effective skincare products. Browse our bestsellers and enjoy 10% off your first order!

After

The one product people ask about first

You just signed up, so here's the honest version, not the brochure one: most people buy the cleanser first, then come back for the serum once they've seen what their skin does after two weeks of it. Here's the cleanser, and the two-week routine that goes with it. Start here — 10% off, this order only.

What changed and why

Cut the generic welcome ('excited to have you join the family') and the vague mission line, and led instead with real, specific customer behaviour — what people actually buy first and why. The discount moved from the headline to a closing nudge, so it reads as a bonus, not the entire pitch.

Read the full rewrite →

What backs this

Every sequence — 4, 7 or 12 emails — is mapped before a single subject line is written, priced by the email, and delivered with two revision rounds included. You know exactly what you're getting before you commit to it.

Questions

Will this sound like an AI wrote it?
Sequences are built against your actual voice — either an existing sample or the Brand Messaging Message Map — not a generic template with your name dropped in.
Do you need access to our ESP?
No — copy is delivered ready to load; you keep full control of your ESP and your list.
We don't have our brand voice written down yet.
Send examples of past emails, or pair this with Brand Messaging's Message Map first — either works.
Can this be ongoing, not a one-off?
Yes — via the Monthly Copy Retainer, once the initial sequence is in place.

Related services

Monthly Copy Retainer

A writer on the calendar, every month, no lock-in.

from €1,250

See the service →
Or describe something that doesn't fit these six →
Copywriting by Lisa

Your list is waiting. Give it something worth opening.

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